As Lead Marketing Coordinator and Graphic Designer, I led a comprehensive rebranding of Excel Orthodontics Inc, shaping the company’s visual identity, marketing strategy, and digital presence. This included redesigning the company logo, developing cohesive brand promotion materials, creating engaging social media content, and building a brand-new website optimized for user experience and conversions.

In addition to design work, I managed marketing campaigns and client communications, implemented client satisfaction surveys, and designed personalized appreciation and holiday cards. I also designed and promoted conference booths, created marketing materials for sales promotions including flyers, posters, and product designs, and oversaw email campaigns and other promotional initiatives to drive engagement.

Through this integrated approach, I ensured brand consistency across all touch-points, enhanced the company’s professional image, and strengthened client engagement and satisfaction. This project demonstrates my ability to combine creative design, strategic marketing, and project management to build a modern, unified brand that resonates with both clients and audiences.